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Home » About JBS » Press Releases » January 20, 2015

Bilingual La Herencia(R) Website Highlights Authentic Beef

January 20, 2015


JBS USA announces the launch of LaHerenciaBeef.com, a bilingual website that showcases our premium La Herencia® beef and variety meats program. The website serves as a resource for consumers who desire traditional Latino flavors as well as an informational tool for retail customers.


"Research shows that Hispanics eat beef 4-5 times per week, versus an average of 2-3 times per week for the general population," said Lyndsey Gjere, brand manager at JBS USA. "LaHerenciaBeef.com presents an exciting opportunity to reach this influential consumer base as well as provide key selling resources for our valued customers."


The Latino culture continues to have a growing influence on society, and 16% of non-Hispanic consumers are exploring ethnic foods, further driving growth in the consumption of many Latino food products. La Herencia offers lean beef with a vibrant red color and bright white marbling for the visual appeal that Hispanic consumers demand. Our comprehensive offering of both boxed beef and variety meats ensures that shoppers have all the ingredients they need for trusted family recipes.


"As we developed the website, we focused on the tender, tasteful cuts that are an essential part of some of the finest Latino meals and traditions," Gjere said. "LaHerencia.com provides recipes and reliable product information for consumers so they can create the most memorable moments with their families."


La Herencia beef is a product of JBS USA, an indirect, wholly-owned subsidiary of JBS S.A., the world's leading animal protein processor. JBS USA is a leading processor of beef, pork and lamb in the U.S., a leading processor of beef in Canada and a leading processor of beef and lamb in Australia. JBS USA processes, prepares, packages and delivers fresh, further-processed and value-added beef and pork products for sale to customers in more than 100 countries on five continents. JBS USA is also a majority shareholder of Pilgrim's Pride Corporation, the second largest poultry company in the U.S. For more information, visit www.jbssa.com


For additional program information about La Herencia beef, please contact Javier Bonilla, program manager at JBS USA, at (970) 347-5638.