New JBS Swift Black Angus(R) Website Showcases Beef Worth Celebrating
August 20, 2013
JBS USA announces the launch of SwiftBlackAngus.com, an interactive website that highlights our accomplished Swift Black Angus® beef program. The website serves as a useful sales resource and informational tool for retail and foodservice operators, as well as an easy-to-use source of information for today's discerning consumer.
"We are excited to enhance our online presence with the launch of SwiftBlackAngus.com," said Alexandria Tyre, brand manager at JBS USA. "The new Swift Black Angus website presents an exciting opportunity to engage in an open dialogue with consumers about our high quality Angus beef products and provide an additional selling resource for our valued customers."
Consumers ask for Black Angus beef by name. Swift Black Angus satisfies their beef cravings by delivering a consistent and exceptional eating experience each and every time, resulting in differentiation from competitors and increased repeat sales. Swift Black Angus beef must pass rigorous U.S. Department of Agriculture certification standards to ensure customers receive the consistent quality their businesses deserve. Our tiered program provides our customers with an Angus beef offering to meet business goals in any market.
"Research shows that consumers associate Angus with satisfying meals," Tyre said. "SwiftBlackAngus.com provides recipes and reliable product information for consumers while providing retail and foodservice operators with tools and support to get the most from our Angus program."
Swift Black Angus beef is a product of JBS USA, an indirect, wholly-owned subsidiary of JBS S.A., the world's leading animal protein processor. JBS USA is a leading processor of beef, pork and lamb in the U.S., a leading processor of beef in Canada and a leading processor of beef and lamb in Australia. JBS USA processes, prepares, packages and delivers fresh, further-processed and value-added beef and pork products for sale to customers in more than 100 countries on five continents. JBS USA is also a majority shareholder of Pilgrim's Pride Corporation, the second largest poultry company in the U.S.