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Home » About JBS » Press Releases » July 31, 2013

New JBS Cedar River Farms(R) Natural Beef Website Highlights Quality, Consistency

July 31, 2013


JBS USA announces the launch of CedarRiverFarms.com, an interactive website that highlights our premium Cedar River Farms® Natural Beef program. The website serves as an easy-to-use sales resource and informational tool for retail and foodservice operators, as well as a useful source of information for consumers.


"With the launch of CedarRiverFarms.com, we dispel the mystery of Natural beef," said John Punis, director of Natural beef brands at JBS USA Beef. "This new site explains our Natural approach to producing consistently superior beef, shares delicious consumer recipes and provides our customers with a valuable resource to make their business stronger."


Cedar River Farms® is known for a quality and consistency that provides a true point of difference for retailers and foodservice operators. In a recent study, Colorado State University evaluated Cedar River Farms® Natural Beef against conventional beef to quantify the difference in performance in areas including tenderness, cutting yields, product conformation and cook yield. CedarRiverFarms.com explains the results and how the superior quality and consistency of Cedar River Farms® can positively impact the business of our customers.


"Consumers want to feel good about the food they serve their families and have confidence in the quality of the beef they purchase," Punis said. "CedarRiverFarms.com describes how Natural beef provides a higher quality, more consistent product as well as a delicious meal that families can enjoy time and time again."


Cedar River Farms® Natural Beef is a product of JBS USA, an indirect, wholly-owned subsidiary of JBS S.A., the world's leading animal protein processor. JBS USA is a leading processor of beef, pork and lamb in the U.S., a leading processor of beef in Canada and a leading processor of beef and lamb in Australia. JBS USA processes, prepares, packages and delivers fresh, further-processed and value-added beef and pork products for sale to customers in more than 100 countries on five continents. JBS USA is also a majority shareholder of Pilgrim's Pride Corporation, the second largest poultry company in the U.S.